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网页字体设计的重要性和发展

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01月19日
2015年

 每一个品牌都需要一个属于自己的专属标志,它是品牌的象征,也是品牌给人的最初印象。当我们置身于闹市或者商业区中,国内外万千不同的品牌信息瞬间就包围了我们的视线,不管是否经过专业设计或者精心推敲,标志设计也在不断地发生着变化和更新。没有哪个品牌的标志是一成不变的,最近诸如中国移动等巨头都在原有标志上发生着改变,佳能等品牌也是经过多次的标志变更,而标志目前最为主流的发展趋势已经日趋向字体设计发展,众多大品牌企业都将字体设计作为主打logo呈现给大众。


上海徐汇区网站制作 徐汇区网站建设 徐汇区做网站公司      举例,诸如我们现在熟悉的淘宝网,就是以“淘宝网”三个字作为设计主体,设计出了专属的字体,可爱清新又不少大气,还有很多,如当当网、凡客、乐蜂网等等这些大型购物平台都是如此风格,不仅网站,我们常用的三星、联想、华硕、长虹等等电子品牌,也是这样的字体标志。之所以如此发展,笔者认为,我们更注重品牌感,字体标志本身就是品牌名称,视觉效果直观,好的字体设计能让人过目难忘,深入人心。     

     字体设计当然不是说字体库里选个字体就可以,不可否认很多字体设计都是从原有的字体库中字体变化而来,但是都是独具匠心,改造设计的具有同样的风格,真是字里行间彰显智慧和用心。
      我们极致设计也有很多这样的字体设计案例,也是在不断地向广大客户推荐这样的设计方式,因为往往图案能呈现的太过窄,内容有限,倒不如字体设计,给人直观和无限的想象空间。

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Bobbyhunse 2018-02-14 00:16:29
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