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图标在网页ui设计中的关键点

分类:设计    标签:    浏览[4658]    评论[4]

01月19日
2015年

现代的图标变成了一个业务的入口,它们可以很轻松组织起内容,它们往往都是轻量级的,就算是mp3播放也是如此。iPod的图标就是一个典型的例子,因为这样是一个快速直观的方法来传达信息。

在网页设计领域几乎从图标一出现就开始使用了,这些图标符号,通过使用能被用户普遍接受的图像(如:文件夹、打印机、鼠标、箭头等)这些已经发展成自己的语言。在这篇文章中,我想分析一些现在网络上的图标设计想法,并且包含一些图标素材和教程合集。

 

设计风格

那句短语“图标设计”囊括两个设计方向,第一个是主张极简主义,也常被叫做扁平化风格,而另外一个是指通过Photoshop或Illustrator等软件绘制真实感很强的拟物化图标。每个项目对设计都有不同的要求,我们通常从这两个方向去定图标风格。

流行的极简主义风格让全世界大批设计师追随。描边风格图标是IOS7和iOS8的主要风格,其他的手机操作系统也紧跟其后。选择用什么图标都没有对错,只看是否合适。

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我认为,该网站的Flat vs Realism是比较这两个方向的最好案例。图标的设计结合了光线、阴影等许多原则。当你想做拟物的图标的时候拟需要考虑纹理和阴影,这些虽然需要大量的工作,但是他们看起来很有意义。

 

公司品牌

品牌vi设计中图标设计的作用显而易见,但是这是很值得一提的,以为一些优秀的网站往往具有令人难以置信的品牌。图标的设计是一个与客户沟通的好方式。如果公司的品牌标识和吉祥物能给用户留下一个难以忘记的印象,那么这个将会更容易打中用户的心。

你可以为一个品牌做一套专用的图标。由于图标设计具有如此广泛的风格,所以你可以考虑做一套很大的图标合集。如果每个图标都很独特,它必将提升网站的效果,并帮助网站在同类中脱颖而出。

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MailBakery 就是这样一个例子,它使用了大量的图标去展示他们的服务。单击每个滑块框下方的图标,新的内容将出现在您眼帘。每个图标与图形的设计风格完全一样,以保持整体的一致性。

也就是说这些图标是专门为这个网站而定制的。当然他们也完全可以使用一套免费的图标,但是免费的图标可能在其他多至20个网站上出现过。如果是这样,网站的独特性和潜在的品牌机会将丢失。

因此,建议有抱负的设计师要学习如何制作外观类的图标界面,这将让专业发展到另一个层次。

 

导航链接

在过去图标很多时候被当作导航文字。也就是说用图标来区分链接或按钮。Facebook navigation导航也遵循这个原则,这样使得很多看上去差不多的链接能够快速被区分。

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虽然一般不会这样用,但是这确实是一个帮助用户理解内容的好方式。下拉菜单式一个不错的使用场景,以为用户往往会集中精力看下拉菜单展现出来的内容,但是如果下拉菜单的内容太长,使用图标会大大提高可读性。

 

定义内容识别度

网页设计中使用图标的最大原因是帮助用户理解内容。图标很容易表达一个明确的信息视觉线索。它们可以让文字篇幅很长的内容页面获得视觉的平衡。图标设计中最重要的一“课”是学会如何用一个单一的图标去表达一个明确的信息。

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我最喜欢的这种效果的例子可以在GitHub的教育网页上找到。标题部分使用GitHub的Octocat 创造与黑板和粉笔字的感觉。当你向下滚动,每个模块都适用了相应的符合模块风格的图标。

请注意,所有的图标都包含手绘效果,而且他们都很搭。每个图标即有个性也能让整个页面效果统一。但更重要的是,图标帮助直观地定义内容。文字能直观的传递消息,图标则帮助用户理解。

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也可以在Glazed & Infused的首页上看到相识的效果。小块文字结合图标去解释他们的餐饮、咖啡、礼品等。这些梦幻般的图标是很必要的。他们会迅速引起用户的注意,并提供更深层次的含义。

 

矢量背景

从重复平铺背景到矢量图形,你可以有很多选择去制作网页背景。如今的网站背景不仅仅是简单的循环纹理图形了,现在发挥空间更大了,现在我们可以通过矢量图形在背景上创建整改让人震撼的场景。

矢量图形很好用,但是却很难创造出逼真的效果。矢量图形不支持复杂的图层样式,需要不少的努力才能获取这些诀窍,但是学习的过程中将会觉得有趣而且充实。上海松江区网站制作 上海松江区做网站公司 上海松江区手机网站

Bota Iusti是一个矢量图形的典型案例。页面本身是相应式的,大小随着窗口的变化而变化。矢量艺术的最大的好处是你可以让它在任何屏幕上完美显示,而且显得高档。

 

设计教程和资源

提高自己设计图标水平的最佳方式就是看在线教程。要精通这项能力没有快捷方式可以走。所以能做的就是尽你的所能练习和研究。

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